Content Marketing Strategy • Content Project Development
Higher ed content marketing can be messy.
Posting here, chasing the algorithm there. Endlessly revising copy that still doesn’t sound just right. Never truly knowing if you’re saying the right things to your audience. Feeling like you’re wasting time, energy, and budget.
But what if you truly knew how to focus your efforts so that you knew what to say, why you’re saying it, who you’re saying it to, and how to say it in a way that makes an impact?
Let’s build a more aligned content program that gives you clarity and focus, from high-level strategy to the words your audience reads.
Hi! I’m Jessica A. Kent.
I help higher ed marketing teams, departments, and program managers achieve their goals by simplifying and streamlining their content marketing strategies to better engage, educate, and inspire their audience to take action.
After 12 years working in higher ed — 6 of which were spent developing and managing content for incoming students — and 20+ years of writing and managing content online, I know the value of having a clear content strategy, strong writing that really engages your audience, and a system of measuring and iterating for improvement.
How can I take the worry out of content marketing for you today?
Content Services
Create or refocus your content program in one or all the following areas.
Main services:
Content marketing strategy
Create a content strategy that will guide you on what you’re saying, why you’re saying it, who you’re saying it to, and where and when you’re saying it.
Content project management | Fractional content manager
Blog posts, articles and insights, email/newsletters, social media content, industry reports, whitepapers, video scripts, copywriting… Hand over one-off content projects for someone else (me!) to develop, write, and deliver.
Other services:
Master content/editorial calendar creation
Translate your strategy to an executable content calendar to take the guesswork out of what you’re creating when, and to ensure your strategy shows up in the words and images your audience sees.
Content development process assistance
Build the right internal processes to develop ideas into high-quality content that speaks to your audience, catches their attention, and tells them a story.
Distribution and measurement strategy
Great content is wasted if you can’t get it front of your audience. Having a strategy for distribution across the right channels will accelerate your marketing and get you to your audience faster.
Thought leadership strategy
Learn how to leverage your institution’s expertise in your content marketing, or boost faculty thought leadership on their own channels.
Content program troubleshooting and audit
You have a content marketing program in place, but something’s just not working. Let’s figure out what it is.
Who is this for?
Higher ed marketing teams need solid content strategies and execution — but so do administrative and academic departments, and program managers as well.
Content Strategy from the Ground Up
For those looking to create a simple yet effective content marketing strategy, whether your institution or department needs something new or needs a reset.
Content Strategy Refocused and Refined
You have a content marketing program in place, but something’s just not working. For those looking to better structure and streamline their content strategy, program, and process so they know where to focus for more value.
Learn more about my offerings and let’s start working together today:
